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Turn Exhibition Conversations
An exhibition gives your business the opportunity to meet potential buyers, distributors and industry partners in person. But collecting contact details is only the beginning.
Explore suitable ways to collect visitor information, from digital lead forms and badge-scanning solutions to structured manual records, depending on the exhibition's available systems and your team's requirements.
Identify the information your sales team needs to understand each enquiry, such as product interests, purchasing requirements, project timelines, business roles and next steps.
Plan practical forms and data fields that help your team record visitor details consistently, whether capturing information on a tablet, mobile device or another agreed platform.
Structure captured information using relevant categories, enquiry types, priority levels or follow-up requirements so your team can review and manage leads more efficiently.
Help organise the information and follow-up actions needed after the exhibition, making it easier for your sales team to identify promising conversations and determine the appropriate next step.
A badge scan or business card may provide a visitor's name, company and contact information, but it may not explain what they are looking for, which products interested them or whether they are ready for a business discussion.
BoothJapan's Lead Qualification & Custom Fields approach helps you plan a more structured way to capture information around your exhibition objectives. By identifying useful qualification fields, organising information consistently and considering how your team will use the data after the show.
Collect details that drive action. Give your team the information it needs to prioritise promising contacts and decide what to do next.
A useful lead capture process starts with your business objectives. We help you plan what to collect, how to organise visitor information and how to prepare your team for meaningful follow-up after the exhibition.
Tell us what you want to achieve at the exhibition, whether that means finding distributors, identifying potential customers, arranging product demonstrations or developing new business relationships. Your objectives help determine which visitor information matters most.
We help identify the contact details, qualification questions, product interests and follow-up fields relevant to your sales process. The aim is to collect useful information without making the process unnecessarily complicated for visitors or booth staff.
We help plan how your team will record, categorise and review visitor information, taking account of available badge-scanning systems, digital forms, devices and other tools. Third-party platforms and organiser-provided systems remain subject to their availability and requirements.
We help organise captured information and follow-up categories so your team can identify relevant enquiries, review next steps and continue conversations after the exhibition. Data handling and integrations with existing systems are confirmed according to the agreed scope.
Build your process around your objectives. Share your exhibition goals and current lead management approach to discuss a suitable lead capture plan for your team in Japan.
We help organise the requirements, data fields and processes needed to capture exhibition enquiries consistently and prepare them for follow-up. Each deliverable is shaped around your exhibition objectives, available tools and sales process.
Discuss Your RequirementsA practical lead capture framework designed around your business goals and post-show priorities.
A summary of your exhibition objectives, target visitor groups and the information your team needs to collect. This establishes a clear starting point for planning the lead capture process.
A proposed set of relevant contact fields, qualification questions, product interests and follow-up details based on your business requirements and sales priorities.
An outline of how visitor information can be recorded, reviewed and categorised using the agreed capture method and available systems, helping your team maintain a more consistent process during the exhibition.
A practical structure for grouping enquiries by interest, priority or next action, helping your sales team identify relevant conversations and organise post-show sales activity.
A summary of the agreed process for reviewing captured leads, organising follow-up tasks and coordinating any required handover to your sales team after the exhibition.
The final scope depends on your exhibition objectives, available organiser systems and selected tools. Third-party software, badge-scanning services, subscriptions and integrations may incur additional charges. Personal information must be collected, stored and used in accordance with applicable privacy requirements and relevant platform or organiser terms. Specific technical implementation and system integrations are subject to separate confirmation.
